# 品牌VI约束模板 ## 约束级别:P1 此约束确保所有图片符合Touchdog品牌视觉识别规范。 --- ## Logo体系 ### 产品刺绣Logo(出现在产品上) - **文字**: TOUCHDOG®(大写,带®符号) - **位置**: 产品右侧花瓣区域(2-3点钟方向) - **样式**: 刺绣效果,凹陷质感 - **颜色**: 与产品主色协调的深色调 ### 电商图片Logo(出现在图片角落) - **图形**: 红色心形狗狗造型 - **文字**: touchdog®(全小写,带®符号) - **标语**: wow pretty(国际版) - **组合**: 图形 + 文字 + 标语 --- ## Logo颜色适配规则 ``` === BRAND LOGO COLOR ADAPTATION === Determine background brightness and apply correct logo color: IF background_brightness > 60% (light background): → Use RED logo (#E60012) → Red graphic icon + black "touchdog®" text IF background_brightness < 50% (dark background): → Use WHITE logo → White graphic icon + white "touchdog®" text IF background_brightness 50-60% (medium): → Evaluate contrast and choose accordingly → Prefer the option with better visibility === END LOGO COLOR ADAPTATION === ``` --- ## 约束模板(自动注入) ``` === BRAND VI REQUIREMENTS === EMBROIDERED LOGO ON PRODUCT: - Text: "TOUCHDOG®" (UPPERCASE) - Position: Right petal segment, 2-3 o'clock position - Style: Embroidered, stitched into fabric - Color: Slightly darker shade of product color E-COMMERCE IMAGE BRAND LOGO: - Position: {{logo_placement.position}} - Type: {{logo_placement.type}} - Color: {{logo_placement.color}} LOGO SPECIFICATIONS: - Clear space: Minimum 1/4 of logo height on all sides - Minimum size: Combined logo ≥ 46px height - Tagline: "wow pretty" (for international markets) PROHIBITED LOGO MODIFICATIONS: - ❌ NO tilting or rotation - ❌ NO outlines or strokes - ❌ NO gradient fills - ❌ NO drop shadows - ❌ NO proportion changes (stretching/squishing) - ❌ NO underlines BRAND TYPOGRAPHY: - Headlines: OPPOsans-Bold or similar clean sans-serif - Body text: OPPOsans-Medium or similar - Style: Clean, modern, professional BRAND COLOR PALETTE: - Primary Red: #E60012 - Text Black: #333333 - Background suggestions based on product color: - Ice Blue product → Light blue/white background - Iridescent product → Warm beige/cream background - Solid color product → Complementary light background === END BRAND VI REQUIREMENTS === ``` --- ## Logo位置规范 ### 主图Logo位置 | 图片类型 | 推荐位置 | 备选位置 | |----------|----------|----------| | M1 场景首图 | bottom-right | none(产品上已有Logo) | | M2 产品平铺 | none | bottom-right | | M3 功能演示 | bottom-right | none | | M4 场景四宫格 | bottom-right | none | | M5 尺寸规格 | bottom-right | none | | M6 品牌汇总 | center或prominent | - | ### A+图Logo位置 | 图片类型 | 推荐位置 | 备选位置 | |----------|----------|----------| | A1 品牌Banner | prominent/center | top-left | | A2 竞品对比 | bottom-right(我方侧) | none | | A3 卖点三宫格 | bottom-right | none | | A4 功能四宫格 | bottom-right | none | | A5 材质工艺 | bottom-right | none | | A6 尺寸指南 | bottom-right | none | --- ## 违规案例 以下Logo使用方式是禁止的: 1. **倾斜Logo** - 任何角度的旋转都不允许 2. **描边Logo** - 不能给Logo添加外轮廓 3. **渐变Logo** - 不能使用渐变色填充 4. **阴影Logo** - 不能添加投影效果 5. **变形Logo** - 不能拉伸或压缩比例 6. **下划线Logo** - 不能在文字下方添加线条 --- ## 验证检查点 生成图片后,检查: - [ ] 产品上的刺绣Logo是TOUCHDOG®(大写) - [ ] 电商图片Logo是touchdog®(小写) - [ ] Logo颜色与背景亮度匹配(浅底红Logo,深底白Logo) - [ ] Logo周围有足够净空间 - [ ] Logo没有倾斜、渐变、阴影等违规处理 - [ ] Logo尺寸不小于46px高度