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prompts/constraints/brand-vi.md
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prompts/constraints/brand-vi.md
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# 品牌VI约束模板
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## 约束级别:P1
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此约束确保所有图片符合Touchdog品牌视觉识别规范。
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---
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## Logo体系
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### 产品刺绣Logo(出现在产品上)
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- **文字**: TOUCHDOG®(大写,带®符号)
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- **位置**: 产品右侧花瓣区域(2-3点钟方向)
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- **样式**: 刺绣效果,凹陷质感
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- **颜色**: 与产品主色协调的深色调
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### 电商图片Logo(出现在图片角落)
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- **图形**: 红色心形狗狗造型
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- **文字**: touchdog®(全小写,带®符号)
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- **标语**: wow pretty(国际版)
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- **组合**: 图形 + 文字 + 标语
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---
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## Logo颜色适配规则
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```
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=== BRAND LOGO COLOR ADAPTATION ===
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Determine background brightness and apply correct logo color:
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IF background_brightness > 60% (light background):
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→ Use RED logo (#E60012)
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→ Red graphic icon + black "touchdog®" text
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IF background_brightness < 50% (dark background):
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→ Use WHITE logo
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→ White graphic icon + white "touchdog®" text
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IF background_brightness 50-60% (medium):
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→ Evaluate contrast and choose accordingly
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→ Prefer the option with better visibility
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=== END LOGO COLOR ADAPTATION ===
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```
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---
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## 约束模板(自动注入)
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```
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=== BRAND VI REQUIREMENTS ===
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EMBROIDERED LOGO ON PRODUCT:
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- Text: "TOUCHDOG®" (UPPERCASE)
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- Position: Right petal segment, 2-3 o'clock position
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- Style: Embroidered, stitched into fabric
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- Color: Slightly darker shade of product color
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E-COMMERCE IMAGE BRAND LOGO:
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- Position: {{logo_placement.position}}
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- Type: {{logo_placement.type}}
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- Color: {{logo_placement.color}}
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LOGO SPECIFICATIONS:
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- Clear space: Minimum 1/4 of logo height on all sides
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- Minimum size: Combined logo ≥ 46px height
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- Tagline: "wow pretty" (for international markets)
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PROHIBITED LOGO MODIFICATIONS:
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- ❌ NO tilting or rotation
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- ❌ NO outlines or strokes
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- ❌ NO gradient fills
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- ❌ NO drop shadows
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- ❌ NO proportion changes (stretching/squishing)
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- ❌ NO underlines
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BRAND TYPOGRAPHY:
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- Headlines: OPPOsans-Bold or similar clean sans-serif
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- Body text: OPPOsans-Medium or similar
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- Style: Clean, modern, professional
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BRAND COLOR PALETTE:
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- Primary Red: #E60012
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- Text Black: #333333
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- Background suggestions based on product color:
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- Ice Blue product → Light blue/white background
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- Iridescent product → Warm beige/cream background
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- Solid color product → Complementary light background
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=== END BRAND VI REQUIREMENTS ===
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```
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---
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## Logo位置规范
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### 主图Logo位置
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| 图片类型 | 推荐位置 | 备选位置 |
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|----------|----------|----------|
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| M1 场景首图 | bottom-right | none(产品上已有Logo) |
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| M2 产品平铺 | none | bottom-right |
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| M3 功能演示 | bottom-right | none |
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| M4 场景四宫格 | bottom-right | none |
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| M5 尺寸规格 | bottom-right | none |
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| M6 品牌汇总 | center或prominent | - |
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### A+图Logo位置
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| 图片类型 | 推荐位置 | 备选位置 |
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|----------|----------|----------|
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| A1 品牌Banner | prominent/center | top-left |
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| A2 竞品对比 | bottom-right(我方侧) | none |
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| A3 卖点三宫格 | bottom-right | none |
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| A4 功能四宫格 | bottom-right | none |
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| A5 材质工艺 | bottom-right | none |
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| A6 尺寸指南 | bottom-right | none |
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---
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## 违规案例
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以下Logo使用方式是禁止的:
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1. **倾斜Logo** - 任何角度的旋转都不允许
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2. **描边Logo** - 不能给Logo添加外轮廓
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3. **渐变Logo** - 不能使用渐变色填充
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4. **阴影Logo** - 不能添加投影效果
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5. **变形Logo** - 不能拉伸或压缩比例
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6. **下划线Logo** - 不能在文字下方添加线条
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---
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## 验证检查点
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生成图片后,检查:
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- [ ] 产品上的刺绣Logo是TOUCHDOG®(大写)
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- [ ] 电商图片Logo是touchdog®(小写)
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- [ ] Logo颜色与背景亮度匹配(浅底红Logo,深底白Logo)
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- [ ] Logo周围有足够净空间
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- [ ] Logo没有倾斜、渐变、阴影等违规处理
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- [ ] Logo尺寸不小于46px高度
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prompts/constraints/competitor-compliance.md
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prompts/constraints/competitor-compliance.md
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